This feature is live for all Keyplay customers. Not a customer yet? Request a demo here to discuss a free POC
Overview
The new LinkedIn Ads Integration helps you capture intent signals from companies engaging with your LinkedIn Ads. Keyplay will identify companies clicking your ads, score & track those accounts, and send Slack alerts on new engagements.
Connect LinkedIn Ads + Slack In Keyplay
Go to the Integrations page in Keyplay.
Connect your LinkedIn Ads account.
Connect your Slack workspace.
Intent data in Keyplay
Once you connect your LinkedIn ads account, you'll be able to see the last time an account interacted with one of your ads by going to Accounts > Intent in your Keyplay Account. This will record the last intent date.
Roadmap Note: LinkedIn Ads is the first of many intent signals we are planning to integrate here. Contact us if you have other high priority sources.
From there, you'll be able to see the "Last Intent" date as shown below
Intent Alerts in Slack
With the Slack integration, Keyplay will send messages in Slack that contain both the recent intent and an overview of the account fit based on your ICP Model.
Note: That we'll limit alerts to 40 per day. The rest of your engaged accounts can be seen in the "Intent" tab within "My Accounts."
Continuous Feedback to Improve your ICP Models
Your team will be able to interact with these messages by either "liking" or "disliking" accounts. This is a quick and easy way to further backtest your ICP models.
That data populates back to your Keyplay account under your backtest lists. This feature gives your reps a way to provide continuous feedback to Keyplay which you can use to further refine your scoring model.
