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CRM Clean Up
Lauren Hayes avatar
Written by Lauren Hayes
Updated over 4 months ago

When Keyplay pulls in your account records from your CRM, they will first be validated by our system by checking that the domain on the account is valid, and there is a company LinkedIn page we can find.

If the domain is not valid, or we cannot find a LinkedIn page, we'll mark the account as unvalidated and will not be able to score it.

When an account has an invalid domain (Input Error: Missing Domain, Input Error: Invalid Domain, or Input Error: Invalid Domain Redirect), we suggest deleting that account from your CRM.

The following table covers the different validation status and their meanings:

Status

Definition

Action

Ok

The record was able to be validated and is in your defined Serviceable Addressable Market (SAM)

Enrich with Keyplay data and action accordingly

Warning: Domain Redirect

The record’s domain redirected to a different site

Review record to see if it should be updated or deleted

Input Error: Invalid Domain Redirect

This record's domain redirected to an invalid site (e.g. godaddy.com or x.com)

Update the domain or delete from CRM

Input Error: Missing Domain

The record did not have a domain, and therefore wasn’t able to be validated

Enrich with domain or delete from CRM

Input Error: Invalid Domain

The record’s domain was invalid, so the record could not be verified

Update the domain or delete from CRM

Validation Error: LinkedIn Not Found

The domain was able to be verified, but we could not find a matching LinkedIn page

If you're seeing a lot of these, contact us to run a match report

Not Tracked

Keyplay has an account for this record, but it's not being enriched or scored -indicates you may be over your account limit

Contact us for support

Internal Error

Keyplay encountered an internal error when validating the record

Contact us for support

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