Keyplay API
Keyplay has an API that you can use to build custom integrations and automate processes with your accounts.
Use Cases
Some potential use cases include:
Automatically score inbound lead’s accounts to route in a timely manner
Automatically score or rescore accounts as they make lifecycle changes to quickly see their ICP information and react accordingly
Automatically score any new account in your CRM, bypassing the need for CSV upload to your Keyplay account
Before getting started
There are a few important considerations when getting started with the API:
IPAAS Solution: Most likely, you’ll need to use an IPAAS solution (Zapier, Make, Workato, Tray, etc) in order to connect Keyplay’s API with your CRM.
Objects, Fields, and Filters: You’ll want to detail which objects Keyplay will be updating, which fields to update, and any filters that need to be in place before going live with a Keyplay API use case.
API URL
The URL to interact with the Keyplay API is: https://api.keyplay.io/enrich
Necessary Query Parameters
You’ll also need to include the following query parameters in your request:
domain: Pulled from your CRM
crmId: Pulled from your CRM
key: API Key generated in Keyplay account
webhookUrl: generated in your iPaaS tool
Headers
You do not need to include any headers.
Payload
The Keyplay API will return a JSON payload. If using an iPaaS solution, the Keyplay API will automatically parse the data based on field, so it should be easy to match the data from Keyplay to the fields you want to update in your CRM.
💡 Keyplay is happy to work with you to set up and troubleshoot any API use case you’d like to use, just let us know!