Overview
When you log into Keyplay and navigate to My Accounts, you'll see two new columns: Intent Score and Intent Signals. This help guide walks through the setup. And here's a 2-minute video tour:
Philosophically, this add another key dimension to your account selection process:
Keyplay will aggregate your intent sources on the account level for flexible scoring and enrichment. With this you you could filter to A and B tier accounts that have recently show intent (visited key website pages, signed up for events, etc), giving you a tight target list for a micro campaign or ad campaign focused on accounts already familiar with your product.
Getting Started with Intent
To set up Intent Scoring, you'll configure two things:
Integrations – Connect your intent data sources
Intent Model – Define how signals are weighted and how tiers are set
Start by navigating to your Integrations page to connect your intent sources.
Setting Up Intent Sources / Integrations
Web Intent (Recommended First Step)
Web Intent uses the Keyplay tag on your website to identify accounts visiting your website and creates signals for key pages.
To set up Web Intent:
Go to Integrations and find the Web Intent option
Click Copy to get your tracking tag
Add the tag to your Tag Manager or directly in the
<head>section of your websiteVerify the tracking tag is working.
Once installed, Keyplay will start identifying accounts that visit your website and matching them to your Keyplay accounts. When you onboard, key pages are automatically generated—but you can always add more pages that matter to your business.
LinkedIn Ads Integration
Connect your LinkedIn advertising data to capture engagement signals.
To set up LinkedIn Ads:
Go to Integrations and find LinkedIn Ads
Click Connect to authenticate via OAuth
Select your ad account
This integration captures clicks, reactions, and impressions from your LinkedIn campaigns.
API Integration
With the API you can send in additional intent sources via the Keyplay API. For example, you might have events like:
Event registrations
Free sign ups
Resource downloads
Organic LinkedIn engagement
If you'd like to set this up, check out our technical documentation in the help docs.
Building Your Intent Model
Once your integrations are connected, head to your Intent Model to configure how signals are scored.
Keyplay takes a white box approach to intent scoring—you control everything:
Tier thresholds – Define what score ranges map to each tier
Signal selection – Choose which intent signals to include
Signal weights – Adjust how much each signal contributes to the overall score
For example, your model might include:
Web Intent – Accounts visiting key pages on your website
LinkedIn Ads – Clicks, reactions, and impressions
API sources – Custom intent data you pass in (for us this is organic LinkedIn engagement, free sign-ups, event registrations, and demo requests)
Using Intent Data
All intent data flows into your My Accounts view and can be:
Filtered and sorted alongside fit data
Synced to Salesforce or HubSpot as enrichment fields
Used to build highly targeted account lists
Combine Intent Score with your existing ICP tiers to find accounts that are both a great fit and actively engaged.
Beta & Pricing
Intent Scoring is currently in beta as we finalize the pricing model. During the beta period, all accounts receive 1,000 matched accounts per month.
As you use the feature, we'd love your feedback to help us continue evolving the product.
Questions?
If you have questions about setting up Intent Scoring or want guidance on the API integration, reach out to our team. We're here to help!